PROJECTS
HR & People Solutions
Challenge:
A new tech startup in Toronto needed to build an HR structure from scratch — policies, roles, and recruitment.
Our Approach:
We developed custom HR policies, designed an onboarding system, and helped recruit the first 10 employees aligned with company values.
Outcome:
The company scaled to 30+ team members in 6 months with low turnover and a clear role structure.
Procurement Optimization
Challenge:
A retail company expanding into two provinces lost money due to poor supplier control and inconsistent processes.
Our Approach:
We restructured procurement workflows, automated key steps, and renegotiated vendor contracts.
Outcome:
Costs reduced by 18% and time-to-fulfillment improved by 30%.
Marketing – Project: Rebranding an Education Services Company
Challenge:
An education company in MENA needed to modernize its brand and increase leads.
Our Approach:
We redesigned the brand identity, built a marketing funnel (ads, content, CRM), and ran performance campaigns.
Outcome:
Lead volume tripled, and social engagement increased four times in 3 months.
Project Execution – Project: Digital Platform Development Project Management
Challenge:
A company building a digital platform was delayed, over budget, and lacked clear leadership.
Our Approach:
We stepped in as interim project managers, implemented agile methods, and realigned team roles.
Outcome:
The platform was launched 2 months earlier than the revised target and within the revised budget.
Sales & Customer Service – Project: Overhauling the Sales Structure of a Logistics Company
Challenge:
Sales were flat, and customer satisfaction was low due to unclear responsibilities and no CRM.
Our Approach:
We introduced CRM, trained sales reps, mapped the customer journey, and added feedback loops.
Outcome:
Customer retention improved by 40%, and average deal value increased by 22%.
Diversity & Inclusion – Project: Cultural Inclusion Program in a Non-Profit Organization
Challenge:
An NGO struggled with internal conflicts due to a lack of cultural sensitivity and diversity policies.
Our Approach:
We conducted inclusion audits, held workshops, and rewrote internal communication guidelines.
Outcome:
Staff satisfaction rose 60%, and internal turnover dropped significantly.